Allegrarte (“Allegrarte,” “we” or “our“) provides this privacy policy (the “Privacy Policy”) to inform you of our policies and procedures regarding the collection, use and disclosure of personal information we receive from users of www.allegrarte.com (the “Site“). Allegrarte makes available through the Site an online service for selling and purchasing original works of art and commercially exploiting digital images of works of art (the “Services“). This Privacy Policy applies only to information that you provide to us through the Site and Services.

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on the Site. You should consult this policy regularly for any changes.

Log data

When you visit the Site, our servers automatically record information that your browser sends whenever you visit a website (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type or the webpage you were visiting before you came to our Site, pages of our Site that you visit, the time spent on those pages, information you search for on our Site, access times and dates, ads you click on during your use of the Site, your viewing preferences, bookmark habits and other statistics. We use this information to monitor and analyze use of the Site and for the Site’s technical administration, to increase our Site’s functionality and user-friendliness and to better tailor the Site to our visitors’ needs. We also use this information to verify that visitors to the Site meet the criteria required to process their requests.

Cookies

Like many websites, we use “cookies” to collect information (“Cookies”). A Cookie is a small data file that we transfer to your computer’s hard disk for record-keeping purposes. We do link the information we store in Cookies to the Personal Information you submit while on our Site. We use cookies for two purposes. First, we utilize persistent Cookies to save your login information for future logins to the Site. Second, we utilize session ID Cookies to enable certain features of the Site, to better understand how you interact with the Site and to monitor aggregate usage by users and web traffic routing on the Site. Unlike persistent Cookies, session Cookies are deleted from your computer when you log off from the Site and then close your browser.

You can instruct your browser, by changing its options, to stop accepting Cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept Cookies, however, you may not be able to use all portions of the Site or all functionality of our Services.

Personal Information

In the course of using the Site and Services, you may provide us with Personally Identifiable information, which refers to information about you that can be used to contact or identify you (“Personal Information“). Personal Information includes, but is not limited to, your name, phone number, credit card or other billing information, email address, phone number and postal address. We use your Personal Information primarily to provide and improve the Site and Services, to complete the transactions and to respond to your inquiries.

We also use your Personal Information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications we sent you.

If you purchase a work or other item or list a work for sale via the Site, we request certain Personal Information from you. You must provide contact information such as first and last name, address, city, zip, email and phone number and financial information such as credit card type, credit card number, expiration date and CVV2. We use this information for billing and remittance purposes, to list works for sale on the Site and to fulfill your orders, as applicable. If we have trouble processing an order or listing a work for sale, we will use this information to contact you. If you list a work for sale via the Site, we require you to provide a copy of a government issued photo identification. When you place an order or list a work for sale via the Site, Allegrarte will also send you informational emails regarding such orders and sales.

To delete, modify or change all Personal Information you provide to Allegrarte, you must contact us at privacy@allegrarte.com. If we change, modify or completely delete all such information, your account may be modified or deactivated in case of deletion of all Personal Information. We may retain an archived copy of your records as required by law or for legitimate business purposes. The security of your Personal Information is important to Allegrarte. But remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. When you enter sensitive information (such as credit card number) via the Site, we encrypt that information using secure socket layer technology (SSL). In some cases we also encrypt sensitive information where it is stored in our systems. We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored “personal data” (as defined in applicable state statutes on security breach notification) to you via email or conspicuous posting on this Site in the most expedient time possible and without unreasonable delay, insofar as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and to restore the reasonable integrity of the data system.

Phishing

Identity theft and the practice currently known as “phishing” are of great concern to Allegrarte. Safeguarding information to help protect you from identity theft is a top priority. We do not and will not, at any time, request your credit card information, username, login password or national identification numbers in a non-secure or unsolicited e-mail or telephone communication.

Links

Our Site contains links to other websites. If you choose to visit an advertiser by “clicking on” a banner ad or other type of advertisement, or click on another third party link, you will be directed to that third party’s website. The fact that we link to a website or present a banner ad or other type of advertisement is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit personal information from you.

Other sites follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.

If you have any questions about this Privacy Policy, please contact us at privacy@allegrarte.com.

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